On Christmas night 2014, I launched what would become one of the world’s most-listened-to photography podcasts, the “Lens Shark Photography Podcast”. I was a retired photojournalist with a crazy idea for a photography podcast, and somehow it caught on. I created the show I would want to listen to, and as it turned out, tens of thousands of others did as well!
Eight months into that show, the giant photography blog, PetaPixel, approached me about doing a podcast for them so I decided to rebrand my show as the “PetaPixel Photography Podcast”. If you listen to the original show, it’s mostly unchanged from what it’s become today. After a little over 7 years doing the show under that name, I’ve decided to rebrand once again as the “Lens Shark Photography Podcast“…and for a very good reason.
When I launched the original podcast back in 2014, I was also producing video content for my YouTube channel. Something I had actually done going back to 2007 when I was one of the first photojournalists in Arizona to produce video content for their newspaper’s website. I enjoy producing videos and wanted to get back into it. But as I geared up to turn my home office into a YouTube set with the help of my show’s sponsors, I realized this had the potential to cause confusion.
You see, in recent months, PetaPixel has reorganized their site to include in-house reviews and such; some of which are on video. I think you can see the potential confusion here. If the blog side of PetaPixel is doing reviews, and the podcast bearing the PetaPixel name is as well…which is the official review? To completely remove the possibility of confusion, the solution was simple…rename the podcast. Done! I reached out to my friends at PetaPixel and they agreed with my assessment.
As a result of the name change, I can create video content without causing any confusion…and that’s awesome. We’ve always been two separate entities (I was PetaPixel in name only), and now that’s immediately clear to people.
In coming weeks I’ll have more details about the videos I’ll be producing for my YouTube channel including a full BTS studio tour. Tons of great lighting from Nanlite, grip gear from Kupo, audio gear from Saramonic, and more.
If you haven’t yet, subscribe to the “Lens Shark Photography Podcast” as we embark on our 9th year!
Sharky